I’m a woman with a wealth of experience and a passion for people’s stories. Creative by nature and communicator by trade, I have built a career helping brands be their best selves for their customers. I take pride in dancing the delicate balance between logic and embracing the imperfect nature of creativity. My work is characterized by my focus on the customer experience and my dedication to deeply understanding key audiences to create meaningful moments for them.

A design school dropout, I decided to pivot directions and build upon my writing skills with a public relations degree. During the advent of the age of “social media marketing”, I was uniquely qualified to excel at this novel tactic and in my sophomore year I began freelancing. I was officially a marketer, and the rest is history.

After moving to St. Louis, I began working full-time in creative agencies and soon evolved from social media manager to account leadership. I established my career developing custom creative assets for CPG, B2C and retail brands as well as spearheading transformative branding projects and memorable marketing campaigns. I developed expertise in planning and managing photo and video shoots and post-production work for brands like Anheuser-Busch, Purina and Juicy Juice.

In recent years, I narrowed my focus to digital marketing and brand strategy for primarily B2B brands and vertically integrated B2B2C brands. My expertise in digital marketing includes website design and development, brand strategy, search engine marketing, social media marketing, and email marketing. Clients have also trusted me to develop user-centric content marketing assets that educate and influence key audiences, driving demand generation. Lastly, I have a successful track record with managing cross-functional teams and executing complex projects, creating clarity with roadmaps to deadlines.

My breadth of tactical expertise as well as the diversity of my industry experience has built my unique and indispensable marketing skill set.

I look forward to many more years of evolving brands.